CREATIVITY!

Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.

There are four key ways that something creative can happen:

1. Generating something wholly new
2. Combining ideas in a new way
3. Finding new uses for existing ideas
4. Taking existing ideas to new people.